Alex Pedicini

I am a people-focused product manager with several years experience building products and leading cross-functional teams.

I recently relocated from Boston, MA to Norfolk, VA while my girlfriend attends medical school. I was born and raised on Cape Cod and am a proud alum of Boston College.

Experience

Product Manager

ForRent.com

ForRent.com is one of the most heavily trafficked apartment searching websites in the US. I am heading up growth initiatives and working with our development teams and email marketing to help retain and re-engage our users.

2017 - Present

Product Manager

Hudl

Product manager for the user generated video tools that are used by hundreds of thousands of users to create highlight videos. Led product strategy and roadmap while working with a team of developers, design and qa to iterate on existing functionality and build out new features.

2015 - 2017

Business Development

Hudl

Helped to transition Ubersense into the Hudl product suite. Worked with R&D teams to launch a beta test program utilizing proprietary computer vision technology to help coaches capture video hands-free

2014 - 2015

Community Manager

Ubersense (acq. by Hudl)

Was the second hire at this venture backed startup. Our mobile apps were downloaded over 3 million times and used by little leaguers and olympians alike. I led all customer support, content & social marketing, and user onboarding education. Ubersense was acquired by Hudl in August 2014 to expand their reach into new markets.

2012 - 2014

Baseball Operations Intern

New York Yankees

My original life plan was to become a GM for a baseball team. Right out of school I worked in the advanced scouting department for the Yankees. I helped to compile scouting reports and watched 300+ baseball games to chart data and observe tendencies on upcoming opponents.

2011 - 2011

Projects

Product Frameworks

I regularly enjoy reading about the approaches different companies and PMs take to building products. The information I found on these topics was scattered and difficult to organize for my own reference. Product Frameworks was my solution to helping product managers easily find and learn about useful frameworks and approaches to building products.

I launched this side project on Product Hunt where it reached the #2 most popular product of the week.


Gatorade Branded Highlights

In partnership with Gatorade we created unique and native highlight themes and effects in our highlight video creation tools. The end goal was to drive brand impressions for Gatorade while allowing our content creators to show off their style and creativity.

This was the largest third-party partnership Hudl had done to date. The project required balancing complex requirements across iOS, Android and Web platforms in a fixed timeline with multiple external stakeholders.


Hudl Combine

Our vision was to help high school athletes anywhere get noticed to play at the next level. We sought to do this by democratizing the scouting combine process and allow athletes anywhere to film and verify themselves completing the events to receive their score. They could compete against their teammates or thousands of others using the app to try and improve their results.

The app was launched in partnership with Nike and downloaded over 50,000 times. Most importantly the app helped dozens of athletes bust onto the scene and earn the recognition they deserved.



Hudl Performance Center

The Performance Center built to help coaches and athletes learn and improve in the off-season through high quality coaching and training content. We partnered with leading brands and content creators to provide videos and training plans in the Performance Center. This was part of our strategic efforts to help keep users engaged throughout the year.

Eventually we launched premium training videos available for purchase in the Performance Center. This project drove revenue and millions of video views -- one of Hudl's key company metrics.


Interests

Outside of work I like to explore - new restauarants, places, cities and the outdoors. My curiosity also extends to reading and online learning. Most recently I've been taking several online web development coureses.

Back home on Cape Cod I have a small boat that I enjoy fishing and cruising around on. I'm also a sports nut. During the fall you'll find me rooting on the Boston College Eagles and New England Patriots.

Writings