Alex Pedicini

I am a people-focused product manager with 5+ years of experience building consumer products used by millions of people. I like working with cross-functional teams to solve big problems in small steps.

I'm currently working at Wayfair in Boston. I was born and raised in Cape Cod, MA and am a proud alum of Boston College.

Experience

Wayfair

Product Manager

Leading the Favorites & Lists product on Wayfair.com. We help our customers curate and organize their favorite items to help them complete their homes. The Lists platform also serves up many other curated experienced across Wayfair including Wedding Registry and some of our B2B tools.

2019 - Present

Apartments.com

Product Manager

I focused on our consumer facing experiences for our web and mobile applications that helped millions of apartment seekers find their next place to live. The Aparments.com Network consists of several distict niche brands that collectively make it the largest multi-family housing marketplace in the country.

2017 - 2018

Hudl

Product Manager

Product manager for the user-generated video tools that are used by hundreds of thousands of users to create highlight videos. Led product strategy and execution with a cross-functional team to grow the quantity and quality of content produced on the platform. We also unlocked new revenue streams for the company through native brand and content partnerships.

2014 - 2017

Ubersense

(acq. by Hudl)
Community Manager

I joined as the second hire at this venture-backed startup. Our mobile apps were downloaded over 3 million times and used by little leaguers and olympians alike. I led all customer support, content & social marketing, and user onboarding education. Ubersense was acquired by Hudl in August 2014 to expand their reach into new markets.

2012 - 2014

Baseball Operations Intern

New York Yankees

My original goal out of college was to become a GM for a baseball team. I worked in the advanced scouting department for the Yankees compiling scouting reports, watching video and recording data to track player tendencies. It was an awesome experience - mostly because I learned that I did not want to pursue this career path.

2011 - 2011

Projects

Product Frameworks

I enjoy reading about the approaches various companies and PMs take when building products. The information I found on these topics was scattered and difficult to organize for my own reference. Product Frameworks was my solution to helping product managers easily find and learn about useful frameworks and approaches to building products.

I launched this side project on Product Hunt where it reached the #2 most popular product of the week.


Gatorade Branded Highlights

In partnership with Gatorade we created unique and native highlight themes and effects in our highlight video creation tools. The end goal was to drive brand impressions for Gatorade while allowing our content creators to show off their style and creativity.

This was the largest third-party partnership Hudl had done to date. The project required balancing complex requirements across iOS, Android and Web platforms in a fixed timeline with multiple internal and external stakeholders.


iOS Video Sharing Workflow

In analyzing our video creation patterns I noticed that a huge portion of our highlight videos recieved 0 views. After researching more with users I developed the hypothesis that many highlights were being created unkowingly due to a confusing sharing workflow that existed in the product.

I sought to improve the clarity around the sharing process and enable our users to quickly access the videos they had just created. The result was a workflow that helped to reduce the number of un-watched videos by 33% on iOS.



Hudl Combine

The vision of this product was to help high school athletes anywhere get noticed to play at the next level. We sought to do this by democratizing the scouting combine process and allow athletes anywhere to film and verify themselves completing the events to receive their score. They could compete against their teammates or thousands of others using the app to try and improve their results.

I led the strategy to soft launch the app with a scoped feature set to begin collecting data and feedback we could use to iterate on the product. We used this information to improve our event capture process by 20%. The app was publicly launched in partnership with Nike and downloaded over 50,000 times after. Most importantly, the app helped thousands of athletes record and measure their combine events.




Hudl Performance Center

The Performance Center built to help coaches and athletes learn and improve in the off-season through high quality coaching and training content. We partnered with leading brands and content creators to provide videos and training plans in the Performance Center. This was part of our strategic efforts to help keep users engaged throughout the year.

Eventually I launched premium training videos available for purchase in the Performance Center in conjection with our business development team. This project drove millions of video views -- one of Hudl's core company metrics.


Writing